Oakley

Art direction of the Sell-In Book for Oakley’s SS25 season across the EMEA market. Amplified the global visual concept for regional deployment, directed the full creative production pipeline ( photo shoots, casting, talent direction ) while ensuring brand consistency with the internal Art Director across a multidisciplinary team. Tags: art direction, EMEA market, sell-in book design, creative production, brand identity, photo shoot direction, Oakley SS25, sportswear campaign